#WHY
Have you ever been bullied? Or maybe you love someone who has? Bullying is real, it's hurtful, and it's in every school, workplace and community in our country - including your own.
Over 70% of students will be bullied at some point in their academic careers. This behavior frequently spills over onto the field or conference room. It contributes to drop-out rates, depression, violence, addiction, and suicide.
Statistically, kind behaviors lead to more joy, better health, higher grades, more energy, greater productivity, and increased self-esteem. And the list goes on.
We are reminding people what kindness looks like, what it sounds like and what it feels like.
Our 'why' lies in the stories behind the statistics.

#HOW
Our kindness initiative is based on four pillars of character: trust, empathy, honesty and courage. But you can't teach character like you teach Math or Science. Character is built. It is experienced and reciprocated. It is both a feeling and a choice. We help create environments that foster trust so that kindness is not seen as weakness, but as strength. Where creativity, collaboration and excellence thrive. Where adults and children alike communicate effectively and in a respectful manner.